‘super bowl takeover’

brand: Perrier

idea: Let’s face it. The actual Super Bowl game isn’t the most exciting part of the day. The food, drinks, and memes are. Perrier wanted us to take over the Twittersphere for the day in an unexpected way.

social: We decided to push the boundaries in how we work with a quick-paced social media war room. We live-tweeted the game & engaged with users play-by-play to make their experience even more extraordinary.

We took over Perrier’s channel to interact with fans and create memorable content that tied back to culture. And we might’ve thrown a little shade here and there too…

The most extraordinaire #DipPic of all time. pic.twitter.com/xQUJBSMU9l
— Perrier USA (@PerrierUSA) February 3, 2019

This is our moment. pic.twitter.com/UeQIxWsvkw
— Perrier USA (@PerrierUSA) February 4, 2019

Corn syrup? We can't relate. pic.twitter.com/VZ8MIKU4en
— Perrier USA (@PerrierUSA) February 4, 2019

pic.twitter.com/UG7co1aAUR
— Perrier USA (@PerrierUSA) February 4, 2019

results: We created 30+ pieces of unique content & responded 200+ times to users. In the end, we built tons of awareness. 7.15 MM impressions, 5 MM reach, 1.4 frequency.