‘brand repositioning’

brand: Gerber

idea: Gerber for years has helped mamas to know best. As the industry began to shift, we had to figure out how to bring this old-time favorite into a new-aged space. Through email and online copy, we introduced Gerber's rebranding campaign, Anything For Baby, and transformed the way parents viewed the company. This work won us a 2019 Gold Effie.