‘THE LIONESS PRIDE’

brand: Google in support of Unstereotype Alliance (United Nations)

idea: Working with the Unstereotype Alliance and Google, we developed an app that shines a light on the factors that cause women to feel isolated in our industry and demonstrated how the power of collective experience can combat that. The app went live at Google Harbor at Cannes 2019.

social extension: We then created a content strategy centered around Instagram that allowed us to build interest and scale by showcasing women in the industry and their stories. Through this, we explored common factors that audience members could relate to and issued proactive tips on how to dismantle isolation.

award(s): 2019 App of The Day (The FWA)