‘play for real’

brand: Facebook Oculus

idea: Real gamers already had their eyes on the new Oculus Quest 2 weeks before it was available. So to build community and sustain excitement throughout the launch, we allowed users to test-run immersive experiences using just their camera. With the help of AR Filters, followers were able to get a glimpse into the worlds of Beat Saber and The Walking Dead: Saints and Sinners. Users across the globe tested out their skills before heading to Oculus to #PlayForReal. Notable influencers like @Smosh and @KevinLangue joined in on the fun, too.