‘SING TO SCORE’

brand: Pepsi

idea: Pepsi fans and baseball fans are synonymous. So, when Pepsi revealed to us that they were creating a Cracker Jack LTO edition flavor, we knew what had to be done. The flavor was free to try…but you had to play to win a taste. We announced a singing challenge on Tik Tok & Twitter prompting fans to sing our new jingle to get a taste of one of our 2000 cans. Three grand prize winners received a premium Pepsi x Cracker Jack "Collector's Kit" and tickets to a final series game.

by the numbers: Over the span of 10 days, the contest garnered 332K owned impressions, 5.8K social mentions, and 26MM video views.

award(s): The LTO and social sweeps was declared ‘Winner of the Week’ by AdAge in 2021.