‘WHAT’S THE MOVE’

brand: CÎROC Spritz

idea: CÎROC was eager to launch their new RTD offering and get it in the hands of next-gen tastemakers. Busy and on-the-go, we took consumer insights and showed our demographic how seamlessly this product integrated into their lifestyle.

experiential by the numbers: Following the spot, we got those tastemakers outside-outside. Across the country, “What’s the Move” events allowed consumers and talent to sample the flavors within the context of the film’s scenes.

Our IRL events across NYC, LA, Vegas, & Miami garnered over 10k+ attendees, 29.4MM earned media impressions, 12.3M branding impressions.